




- This was my first big project in Lightwave. I had
done one other piece for a corporate video, and a number
of 15 second Butternut ads, but this was a 30 second ad
that had to be photorealistic, and blow-away.
- It was during this time that I attended the International Film and Video Workshops
in Rockport, Maine. I studied with Lee Stranahan who
was great. He taught me something that I hadn't yet learned during the half-year
I had been working and playing with Lightwave: Confidence.
- When I returned from Maine, I had already figured out how
I was going to do this ad, and I set out to do it. It was
created, rendered and laid to BetaCam SP tape all on one
Amiga 2500 unaccelerated. We didn't have a big enough
hard drive to store all of the frames for each scene, so
we had to lay down each frame to the Beta Recorder after
it rendered! This meant that if anything screwed up,
we'd have to redo it. Plus, our deadline was January 6,
and we rendered the thing for over two weeks, over
Christmas, with our editor Steve Cook having to come in
periodically to make sure it was still running!
- Remember that it is a 30 second ad, with photorealistic
quality. I cheated, of course, wherever possible. I used
spot lights with shadow mapping, and other lights used no
shadow at all. The reflective surfaces for the most part
use a reflection bitmap, (of a giant cow towering over
Topeka, Kansas, if you want to know) and the hub of the
handle was fully reflective. The bitmap reflections
render faster, but for the handle, we needed to see the
surroundings reflected correctly.
- I used a fair amount of procedural displacement in this
ad, as logo banners fell from the air. They rippled as
they went. I used world coordinates for
the ripple effect, but at the same time I used a negative
Y velocity. So not only did the ripples look real, the
"air pockets" fell realistically too, giving a
nicer flag-like effect. I had played with a ripple
bump-map on top of that effect, and for a test-render it
looked very nice, but it made the logos harder to read,
and it would have increased the rendering time past the
air date!
- For sheer photographic quality, this is my best looking
ad. I'm pretty proud of it. I don't have a video clip of
it yet, as it was fairly large. I may put one up
sometime, since it is pretty cool.







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Sean Huxter.
 
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